Creating a High Converting and Beautiful Looking Website

Tell us more about yourself and your business!

I’m Charley, a Squarespace + Showit website designer who’s on a mission to help female entrepreneurs grow online.

With over 8 years of experience in marketing and design, I’ve mastered the art of creating websites that not only look amazing, but also help my clients crush their goals. I have worked in boutique agencies, government and big companies and understand the strategic needs of your website. 

When I’m not busy designing stunning websites, you can usually find me indulging in a giant cup of coffee or iced latte, running after my two little kids, or curled up watching Netflix.

What are your top 3 tips for creating a high-converting and beautiful-looking website?

1. Keep It Clean and Organised: Imagine your website as a well-organised closet. Just like you’d neatly hang your clothes and arrange your shoes, keep your website clutter-free. Use a clean colour scheme and choose a readable font. Make sure everything has its own space and purpose. When visitors can easily find what they need, they’re more likely to stay and convert.
2. Use Stunning Visuals: Think of your website as your business front. Use high-quality images and graphics that resonate with your brand and message. Don’t forget to optimise your images for fast loading. A picture is worth a thousand words, and captivating visuals can keep visitors engaged and interested
3. Tell Your Story: Like chatting with a friend over coffee, your website should tell your unique story. Share your journey, your passion, and why you do what you do. People connect with stories, and when they feel a connection, they’re more likely to trust you and take action, whether that’s making a purchase or signing up for your newsletter.

To end, what’s your favourite Squarespace feature and why?

I am absolutely loving the new courses feature!

It means I can give clients a lot more options rather than using third party plugins. It’s easily customisable which means I can make the course area on brand for my clients which isn’t always achievable on other course platforms.