06 Nov Attracting your ideal customer through your website
Attracting your ideal customer through your website
Blog post featuring Sonya Mcintyre Reid
6th November, 2023
As part of our partnership with Squarespace, we are spotlighting Squarespace website designers who will be sharing their top tips and advice for building a great-looking and effective website.
Our next spotlight features Sonya Mcintyre Reid, Founder and Director of Linchpin Digital – a digital marketing agency that helps ambitious business owners achieve ambitious business goals.
Read more to learn her tips for attracting your ideal customer through your website.
Tell us more about yourself and your business!
I’m Sonya, the Founder and Director of Linchpin Digital – a digital marketing agency that helps ambitious business owners achieve ambitious business goals.
At Linchpin Digital, we offer personalised strategies that help our clients transform their businesses. We take the time to understand the goals of our partners, and work hard to create tailored strategies with a strong focus on data-driven results.
When I’m not leading my team through our latest projects, you’ll find me at the gym trying to hit a new PB or taking a dip in the Murray River in my home town of Albury-Wodonga!
What are your top 3 tips for attracting the ideal customer through your website?
1. Understand your objective
When you know your objective, you’re able to design your site with the end result in mind. For example, if you want people to book a discovery call with you, you’re going to make that booking link easy to locate. Similarly, if you want people to purchase your product, you can take advantage of video content to showcase it in the best possible light. When you know your objective, you can weigh every design decision against it, to ensure your site encourages users to take the desired action.
2. Know your ideal customer
As my idol Seth Godin says, “When you try to appeal to everyone, you appeal to no-one”. Knowing your ideal customer means you can highlight what makes your product or service the best choice for them. Whether it’s fast shipping, a premium product or a done-for-you service, understanding what truly matters to your ideal customer empowers you to design a better converting website.
3. Keep it simple
Before I rebranded, my agency was called KISS Marketing, and the Keep it Super Simple philosophy is one I follow to this day! When it comes to creating high converting websites, we stick to the basics: clear, concise copy; quality imagery, and designs that are easy to navigate.
To end, what’s your favourite Squarespace feature and why?
I am absolutely loving the new courses feature!
It means I can give clients a lot more options rather than using third party plugins. It’s easily customisable which means I can make the course area on brand for my clients which isn’t always achievable on other course platforms.
I’m Sonya, the Founder and Director of Linchpin Digital – a digital marketing agency that helps ambitious business owners achieve ambitious business goals. We’re for the movers, the shakers and the even bigger action-takers.
At Linchpin, we work predominantly with professional service businesses and ecommerce brands, offering digital advertising, organic social media, and website design.
When I’m not leading my team through our latest project, you’ll find me at the gym trying to hit a new PB or taking a dip in the Murray River in my home town of Albury-Wodonga!
Squarespace has all the tools you need to build a great looking website and grow your business online. Whether you’re just getting started or are already an established brand, choose from flexible templates and customise them to fit your professional needs with our website builder. Sell products, services, classes, memberships and more.
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