Is It Okay to Have a One-Page Website? ​

Why a One-Page Website is a Great Start

If you’re just getting started, a one-page website gives your business a professional online presence without overwhelming you with complexity. It allows you to showcase your key offerings, tell your brand story, and provide contact information all in one place. Plus, it’s quick to design, easy to manage, and cost-effective. 

One-page websites are ideal for businesses that are starting out or entrepreneurs without complex service offerings. You can always expand later, but starting with one page means you’re getting your branding and message out there fast, starting sooner rather than later in your brand recognition process.

1. Keep It Simple, But Make It Count

A one-page website works best when it’s clear and focused. Think about what your audience needs to know about your business. Your message should be concise but compelling, answering key questions: What do you offer? Who are you? How can they contact you?

As a Squarespace designer, I ensure the design stays clean, professional, and guides visitors through the business story. I put a lot of emphasis in the design because it will be your guide for when you are ready to expand.

Tip: Highlight your best offering and make it visually appealing to keep visitors engaged.

2. Flexibility to Grow

A common concern with a one-page website is how it will grow with your business. The truth is, it doesn’t have to stay one-page forever. As your business evolves, you can add more pages or upgrade the site design, have dedicated pages for each of your services to attract the right clients.

Platforms like Squarespace make it easy to expand your website over time. Whether you add a blog, a portfolio, or new services, your site can grow alongside your business.

Tip: Monitor your business growth and expand your site when your offerings increase.

Tip 2: Squarespace allows page duplications making it super easy to expand your site.

3. SEO Isn’t a Priority at First

A one-page website isn’t ideal for SEO (Search Engine Optimization). Search engines favour websites with more content. However, when starting out, SEO may not be your top priority.

Building a brand comes first, and SEO can be an investment you make as your business grows. With the right design and messaging, your one-page site can still convert visitors into customers.

Tip: Focus on resonating with your audience, show client proof and expand into SEO when the time is right.

4. Fast and Effective Design

A major advantage of a one-page website is how quickly it can be launched. A multi-page site might take weeks or months to build, but a one-page site can be live in a short time, as short as one . This means you can connect with potential customers super quick.

As a Squarespace designer, I often recommend this approach for businesses that need a fast, strong launch.

Tip: Launch quickly, but ensure your page is polished and professional.

5. Clear Call-to-Action

With a one-page website, it’s easy to guide visitors to a specific action, like booking a service or making a purchase. Visitors are more likely to follow your call-to-action (CTA), which can lead into early conversions.

Tip: Make sure your CTA is clear and easy to follow, like “Book a Discovery Call” or “Sign Up Now.”

Conclusion

A one-page website is an excellent option for a business in its early stages. It’s simple, quick, and effective at showcasing your offerings. As a Squarespace designer, I believe it’s a smart way to get your business online and start building your brand, with room to grow as your business expands.

Start small, but always keep the future in mind. You can expand and optimise your site as your needs evolve, but the most important thing is to get started!