Business Awards Can Be A Gift That Keeps On Giving

1. Aha

Just like Maria Kondoing your cupboards, the awards process is like uncovering forgotten treasure. Like when you stumble upon a box of old photos, your spelling bee award from grade 2, or your kid’s first drawing? Going through your business data uncovers forgotten wins, patterns you didn’t notice before, and maybe, just maybe, you rediscover that initial spark that was the impetus to start your business.

2. Health check

Analysing your business data can uncover areas that need attention. Maybe your marketing budget is out of whack, or your website traffic is declining. Identifying these problems early on gives you a chance to fix them before they become bigger challenges.

3. Love of storytelling

Imagine pitching your business to a potential investor. There’d be no mumbling of facts. You’d show up and tell the most compelling story possible, highlighting your passion, unique value, and how you’re going to change the world. The award application forces you to do that kind of thinking, which pays off even if you don’t win. People love stories that have conflict, resolution, and a relatable hero. Your business has all of those elements. Maybe you overcame a major obstacle, pivoted during a crisis, or found a new way to do things. 

4. Discover hidden superpowers

We all have them. Many of us dismiss our superpowers because ‘no one likes a show off’. But people do love people who defy the odds to tap into their potential and make something of it. There’s no room in business for modesty.  You never know what you’re capable of until you give yourself a chance to shine. The award process can uncover hidden skills and talents you can leverage for future projects. 

5. Leaving a legacy

Think of awards as a megaphone for your message, amplifying your voice and giving you the authority to speak out on issues that matter to you and your business. This can help you shape the conversation in your industry and make a real impact.

6. Unexpected perks

Some awards include professional photography or video production. Attending the Stevie Awards for Women as an international guest, gives you 30 seconds on stage, as a bronze or silver winner, live streamed across the globe, plus the photos and videos they provide to all who attend. You can use these in your marketing materials.  Some award programs offer workshops, mentorship, or access to their alumni or networks.